Mrunal Pandya © 2021. All rights reserved.
We all watch T.V., and we have seen tons and tons of ads right from our childhood. And ads influenced us to buys products. But would it be possible for you to showcase for ads on T.V. back then? Or even today? People who have a well-established business also need a large budget to advertise on this platform. And again, if you managed to have that budget, what is the guarantee that it will reach your target audience?
So even if you have all resources, traditional marketing doesn’t ensure that you will get ROI (Return on Investment.) Only because you cannot control a large part of this process.
Let’s skip to the important part.
You have already read about digital marketing before. There are thousands, and thousands of blog posts, creatives, videos, and probably many more form explaining this particular question –What is Digital Marketing?
I won’t be starting with a definition of Digital Marketing because it’s not gonna help.
So let me cut to the chase and explain what comes under “Digital” in Digital Marketing?
Search Engines like
-Google, Bing, Yahoo, Yandex, Baidu, and many more
Social Media like
-Facebook, Instagram, Youtube, Twitter, LinkedIn, Pinterest
And every other platform on the internet you can think of is part of Digital.
Now on all these platforms, you can market your products or services or build brand awareness.
And there are many ways to do that, and it’s divided into two main parts-
Whenever you set a marketing goal on digital platforms, it does not mean you need to pay. A large portion of Digital Marketing works organically. All you need is a plan.
In the initial stage of Digital marketing, growing organically is the best option.
Starting with creating Digital Presence with a website, you don’t need to start running Google Ads to drive traffic to your website. All you need is an SEO-optimized website and content writing. As you begin writing content, you will slowly start getting traffic. And this is not it. All the other platforms I mentioned above can be used to get traffic.
Next is Social Media; widely known platforms, like Facebook, Instagram, Linked In, etc., can be used to market. The best thing about this platform is that it has a different type of audience that dominates this platform, and here you can find your ideal platform or even multiple platforms to market.
Social media platforms are great with both organic and paid. You might face challenges with organic leads as social media is growing day by day. There are tons of people who use social media for different purposes other than personal entertainment. To keeping getting organic traffic and awareness, your content needs to be unique, valuable, trending.
Next is Email, emails are one of the best ways to market because emails are not sent to a group of people, it’s sent to individuals with personalization. Knowing your audience and sending them exactly what they are looking for will drive their attention and will explore your product or services, or brand. This may not happen in the first go that they will notice or respond. Here you need to nurture them with valuable insights and keep them interested, and then they will start trusting you.
Other than these platforms, marketing on apps can be done using paid ads.
So this is an overview of what digital marketing is. If this sounds helpful for your business, you have got your answer.
If not, and you still feel confused, don’t worry, I have got you covered, you can contact me and explain your business, and I will let you know how Digital Marketing will help you grow your business and what you need to do for that.
Fill out the form below, and I will help you. It’s FREE.